Globally, the mountain tourism market was valued at USD 85.7 billion in 2022 and is expected to grow at a CAGR of 5.3% from 2023 to 2030 (Grand View Research, 2023). In Europe, the Alps alone attract over 120 million tourists annually, accounting for nearly 12% of global tourism (OECD, 2020). Resorts like Chamonix, Zermatt, and St. Anton have shifted towards year-round development by integrating off-season activities, wellness tourism, and ecological preservation. In North America, ski resort visitation reached 65.4 million visits in the 2022–2023 season, the highest ever recorded (National Ski Areas Association, 2023), showing a strong post-pandemic recovery. Meanwhile, environmental impact is a growing concern. Studies show that ski resort infrastructure can disturb up to 70% of alpine ecosystems within its footprint (Gössling et al., 2019).

In the Alps, for example, non-winter activities now account for up to 35–40% of annual revenue in several major resorts (OECD, 2022). Environmental concerns also shape development: over 60% of new resort projects in the EU undergo environmental impact assessments, and strategies like snow farming, artificial snow production, and low-carbon transport systems are becoming essential components of sustainable resort planning (European Commission, 2023). In Canada’s Whistler and Banff, strict zoning and view corridor regulations preserve natural aesthetics while accommodating visitor flows of over 3 million annually (Tourism Whistler, 2023).

The Mountain Resort Towns conference by Trueventus offers the opportunity to gain experience and firsthand insights from top industry experts on the latest Mountain Resort Development trends and demands. With growing challenges such as climate change, seasonal shifts, infrastructure demands, and sustainability mandates, this conference provides critical insights into innovative design, year-round operations, and eco-friendly development. It is a hub for learning best practices in land-use planning, mobility solutions, low-carbon infrastructure, and digital integration for visitor experiences.